Social media marketing is an area that is constantly evolving. Staying ahead of the game – and the curve – can be as simple as having the right app or tool at your fingertips.

Beyond the right app or tool, are the audience and those pivotal engagers who can create greater visibility for your brand – influencers.

Developing an effective influence marketing strategy by finding the right influencers within your industry to engage with and ultimately share your brand’s content can make all the difference to the success or failure of your overall brand marketing efforts.

Here are four tools to help you identify social influencers for your brand:

Buzzsumo helps brands extend their reach through an influencer search based on topic area or location and the ability to filter influencers by reach, authority, influence and engagement.

Kred provides scores on a user’s overall social network participation and their affiliation with interest-based communities that helps brands identify influencers within their industries. Launched in 2012, Kred Story creates a dashboard from an individual’s Twitter handle with analytics on who that individual influences and who they are influenced by.

Traackr markets itself as a global influencer management platform that enables brands to find the right influencers, gain insights and provide measurement on their influencer engagement. Traackr provides instant identification of influencers via lists generated and continuously updated based on user-defined searches.

Twellow is the “yellow pages” for Twitter and has been around for several years. Twellow has a simple interface that allows brands to identify Twitter users in a specific geographic location, by industry and by category.

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