Coyle Communications

Employees can be your strongest brand ambassadors. In essence, you have a captured audience that lives your brand and is often just waiting for a chance to effectively communicate their work to their family and friends. But how do you effectively engage that audience to expand your brand awareness?

Here are five steps for engaging employees as brand ambassadors:

Message training. As you develop your key messages for your brand, remember to provide training to all staff so they become comfortable with using them. Ask them to practice using the messages with their families and when out with friends.

Culture matters. Set the tone in internal communications on the importance of brand ambassadors. Encourage employees to become involved in external events to help expand brand awareness and to actively engage as ambassadors.

Provide tools. One way to start to engage employees as ambassadors is to create an intranet that is…

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