Deciding to launch a personal brand into the marketplace can be an exciting moment and one that also comes with some anxiety and apprehension.
The urge to stay in the safe phase of researching (or conducting due diligence among your peers) is powerful and many never move out of the research phase to actually launching their personal brand.
Here are four questions to help you assess whether you are ready for your brand reveal:
What will your audience gain from interacting with your brand? What is your audience most concerned with day in and day out – fulfilling their own needs. Think of your day today and how many times what you wanted was the priority – from choosing your morning coffee to deciding what music to listen to as you walked, biked or drove to work. Put yourself in your audience’s shoes. Talk to your potential audience and follow influencers in your field to develop an understanding of what is and is not appealing to them.
How is your brand unique from what is already out in the market? You know you are on the right track when you sense a market need that no one else is filling in a way that is unique. And it’s rare when that happens. It can either be how you approach an issue or challenge, your expertise and knowledge or who you are as a person.
Why you and why now? Life does not exist in a vacuum. Trends develop in industries constantly and public sentiment is along for the ride – watch the news in your field, speak to experts and your potential audience. This will give you an indication of when entering into a market would be most timely with the most long-term benefits for your brand.
Are you relatable? Probably one of the more difficult questions to answer and one that will involve external assessment whether from a public relations professional or an informal focus group. What is being measured is your likeability factor, which directly correlates to expertise. If you are able to back up an approachable brand image with a deep knowledge of your industry and the issues within your industry, you will have a winning formula.