World Children’s Day – 20 November 2020 By Sandra Coyle and Basanta Kumar Kar Do you remember when you were five years old? I…
Leadership Survival Skills
Leadership is the one skill that has been on the minds of most of us over the past year. For communication professionals, the demands of…
Employee Engagement vs. Culture
How engaged are your employees with your brand, products, and services? Most senior executives would answer very engaged; however, the reality may be much different…
Building and Sustaining Media Relationships
Every CEO wants the cover of The New York Times, and a spot on CNN, but not all will get that in their lifetimes. I…
The Power of Storytelling
Whether you want to sell a product to a client or sell a marketing campaign to your boss, storytelling is the single most powerful way…
Managing Media in Multiple Countries
Are you responsible for expanding your company’s brand awareness through global media with a small staff and budget? Outreach to journalists in multiple countries needs to…
5 Elements to Consider Before Launching an Advertising Campaign
While working for a membership institute in Washington, DC, I had the opportunity to create and implement a 5-year advertising campaign with The Butler Brothers…
Transforming Country Brands
“The most valuable thing a company owns is its position in the consumer’s mind. When you tamper with this position, you are asking for trouble….
Questions to Ask a PR Agency
Selecting a public relations agency to support your brand’s visibility efforts can be challenging. In many ways, they will be an extension of your internal…
Digital Promotion Beyond Borders
Earlier this week, I was approached by a non-profit organization seeking to raise visibility through impactful story telling on social media targeting audiences outside of…
5 Tips for Becoming a Brand Spokesperson
Many of us in the public relations field coach others on how to be effective spokespeople but seldom have the opportunity to actually be a…
Motivating and Leading Virtual Teams
So, how’s your team? Are they motivated, engaged and able to excel while working virtually? Over the course of my career, I’ve had the opportunity…
How to Lead in Times of Crisis
Nathaniel Schooler and I sat down again to revisit crisis communications during COVID-19. We discuss how to choose a leader and a crisis team that…
Demystifying PR and Crisis Communications
Given the rapidly changing world we are now all experiencing, I have decided to share a podcast from March 2019 with Nathaniel Schooler who runs…
Making a Presentation? 5 Tips to Eliminate Nerves
Do you have a presentation on the horizon? Do you feel prepared? Are you anxious? It’s normal to be slightly anxious and nervous prior to…
5 Steps to Promote Your Cross-Platform Brand Story
Reprinted from PRNews Since I wrote 6 Steps to Create a Comprehensive PR Plan in 2014, the public relations and communications industry has gone through a…
Is Influencer Marketing the Solution?
Recently, I had the opportunity to discuss the value of influencer marketing with a CEO seeking to expand brand visibility globally. This topic has come…
The Rise of Brand Narcissism
“Mirror, mirror, on the wall, who’s the fairest of them all?” Pepsi – and now United – are the latest example of brands exhibiting evidence…
Building Global Visibility for Your Brand
PR and communications teams increasingly are pressured to own their brand’s earned media space beyond their borders to keep up with – and stand uniquely apart…
Starting Your Global Career
It is the one question I am often asked, “how did you start your global career?” After university, I was lucky to work for a…
