Marina Monzeglio has over eight years of experience in digital communications. She is currently a global communications consultant in Washington, DC. Prior to her consulting career…
New Year, New Crisis Plan
When was the last time you reviewed your crisis response plan? Whether they would admit or not, many organizations either do not have a crisis…
When Apologies Backfire
What do architects and supermodels have in common? Beyond being generally approved of by the general public, they were the first to experience reputation damage in…
The Fiat Public Relations Campaign
We’ve all seen it – the Fiat travelling the streets of Washington and New York with the Pope waving from the back seat. I was…
A Brand Experience Lesson from a NYC Cab Driver
Late on Saturday night after a hectic day in Manhattan, I hailed a cab on fifth to take me to the airport. The first thing…
Five Tips for Working with a PR Agency
Working with a public relations agency can help public relations professionals amplify and target their efforts more effectively. However, it can often times be a…
Using Thought Leadership to Transform Your Brand
Is your brand recognized as a thought leader in its industry? In today’s social age, potential clients are making business choices based on the quality…
The Lion That Roared
By now, we all know the fate of Cecil the lion and the Internet firestorm that followed. As The Guardian put it: “Nous sommes Cecil”….
A Reality Check for Your Global Communications Strategy
When was the last time you took a hard look at your communication channels and compared the message and experience with your communications strategy? Are…
4 Questions to Consider Before Launching Your Personal Brand
Deciding to launch a personal brand into the marketplace can be an exciting moment and one that also comes with some anxiety and apprehension. The…
Launching a Marketing Campaign? Start With These 3 Steps
I recently had a conversation with a friend who runs an agency in the UK on the challenges of accurately identifying the right target market…
6 Tips for Managing a Crisis
Managing a crisis is never easy and requires very strong leadership to lead everyone to a safe harbor. It also requires a close-knit, respectful and…
Your CEO on Social
Recently, Weber Shandwick released their Socializing Your CEO report which audits the online presence of CEOs globally. The audit found that CEOs are starting to engage…
Harnessing the Power of Social Media
Last month, as a keynote speaker at CSC’s 2015 Conference, I spoke to an audience of teachers on how to harness the power of social…
Planning Your Communications Career
While having lunch with my niece last week in Boston, she had asked me many questions on entering into a communications career. Having just finished her…
Creating a Personal Brand
It’s probably the last thought you have – to create a personal brand strategy for yourself. But the world of work has changed and expanded…
A Front Row Seat to Your Brand
Social media. We are all using it daily. There is nothing like the rush of increasing likes and follows. But what if you are global?…
The Growing Leadership Talent Gap
Do you have what it takes to be a global leader? A recent survey of 1,000 human resource professionals in eight countries found that one-third…
5 Tips for Getting Your Message Out in a Crisis
Keeping control of your message in a crisis situation can be challenging. Facts and misinformation fly fast and furious. Externally and internally the feeling is…
The Secret PR Tool: Mat Releases
Never heard of a mat release? You are not alone. It’s one of the lesser-known tools of the public relations trade. Once referred to as…
