“The most valuable thing a company owns is its position in the consumer’s mind. When you tamper with this position, you are asking for trouble….
Digital Promotion Beyond Borders
Earlier this week, I was approached by a non-profit organization seeking to raise visibility through impactful story telling on social media targeting audiences outside of…
5 Steps to Promote Your Cross-Platform Brand Story
Reprinted from PRNews Since I wrote 6 Steps to Create a Comprehensive PR Plan in 2014, the public relations and communications industry has gone through a…
The Rise of Brand Narcissism
“Mirror, mirror, on the wall, who’s the fairest of them all?” Pepsi – and now United – are the latest example of brands exhibiting evidence…
Building Global Visibility for Your Brand
PR and communications teams increasingly are pressured to own their brand’s earned media space beyond their borders to keep up with – and stand uniquely apart…
The Fiat Public Relations Campaign
We’ve all seen it – the Fiat travelling the streets of Washington and New York with the Pope waving from the back seat. I was…
A Brand Experience Lesson from a NYC Cab Driver
Late on Saturday night after a hectic day in Manhattan, I hailed a cab on fifth to take me to the airport. The first thing…
Using Thought Leadership to Transform Your Brand
Is your brand recognized as a thought leader in its industry? In today’s social age, potential clients are making business choices based on the quality…
4 Questions to Consider Before Launching Your Personal Brand
Deciding to launch a personal brand into the marketplace can be an exciting moment and one that also comes with some anxiety and apprehension. The…
Harnessing the Power of Social Media
Last month, as a keynote speaker at CSC’s 2015 Conference, I spoke to an audience of teachers on how to harness the power of social…
Creating a Personal Brand
It’s probably the last thought you have – to create a personal brand strategy for yourself. But the world of work has changed and expanded…
A Front Row Seat to Your Brand
Social media. We are all using it daily. There is nothing like the rush of increasing likes and follows. But what if you are global?…
The Branding Battle That’s Heating Up
In 2010, Philip Morris International sued the country of Uruguay for USD $25 million over the branding of cigarettes stating that Uruguay’s attempt to curb…
Creating Your Brand Story
Many of us think we have a good brand story. We have the websites, the videos, and the social media channels all working for us….
Building the Brand of You
Have you thought of building your own personal brand? In many ways, you already have one. You’ve established a presence online and have been posting…
Influence Marketing: 4 Tools to Extend Your Social Reach
Social media marketing is an area that is constantly evolving. Staying ahead of the game – and the curve – can be as simple as…
Ghosts, Goblins and Image Makeovers
Are you planning to dress up for Halloween? Many of us are. For one night, we have an opportunity to make ourselves into someone we…
Rebranding to Rebuild Trust
Most companies undertake a rebranding when strategies change, product lines are revamped or as a natural part of a company’s evolution. Some are forced to…
Top 3 Content Apps
Struggling to find content to share with your social media followers and more ways to share your own content? One of the hardest parts of…
2014: The Year of #Giraffegate
It’s been a rough year for giraffes (see: Something is Rotten in the State of Denmark). By now, many of you have seen the tweet…
