Employees can be your strongest brand ambassadors. In essence, you have a captured audience that lives your brand and is often just waiting for a…
Enhancing Your Brand with Celebrity Ambassadors
As a new arrival to the bright lights and big city of New York in the late 90s, I worked as a consultant with the…
Your Global Brand Reputation – Can it be Managed?
It can’t. I know. There are many agencies out there that will promise you to no end that it can. And making such a claim…
