World Children’s Day – 20 November 2020 By Sandra Coyle and Basanta Kumar Kar Do you remember when you were five years old? I…
Managing Media in Multiple Countries
Are you responsible for expanding your company’s brand awareness through global media with a small staff and budget? Outreach to journalists in multiple countries needs to…
Questions to Ask a PR Agency
Selecting a public relations agency to support your brand’s visibility efforts can be challenging. In many ways, they will be an extension of your internal…
Digital Promotion Beyond Borders
Earlier this week, I was approached by a non-profit organization seeking to raise visibility through impactful story telling on social media targeting audiences outside of…
Is Influencer Marketing the Solution?
Recently, I had the opportunity to discuss the value of influencer marketing with a CEO seeking to expand brand visibility globally. This topic has come…
The Fiat Public Relations Campaign
We’ve all seen it – the Fiat travelling the streets of Washington and New York with the Pope waving from the back seat. I was…
Launching a Marketing Campaign? Start With These 3 Steps
I recently had a conversation with a friend who runs an agency in the UK on the challenges of accurately identifying the right target market…
