Recently, I had the opportunity to discuss the value of influencer marketing with a CEO seeking to expand brand visibility globally. This topic has come…
When Apologies Backfire
What do architects and supermodels have in common? Beyond being generally approved of by the general public, they were the first to experience reputation damage in…
Enhancing Your Brand with Celebrity Ambassadors
As a new arrival to the bright lights and big city of New York in the late 90s, I worked as a consultant with the…
