Earlier this week, I was approached by a non-profit organization seeking to raise visibility through impactful story telling on social media targeting audiences outside of…
5 Steps to Promote Your Cross-Platform Brand Story
Reprinted from PRNews Since I wrote 6 Steps to Create a Comprehensive PR Plan in 2014, the public relations and communications industry has gone through a…
5 Tips for Creating a Multilingual Digital Presence
Marina Monzeglio has over eight years of experience in digital communications. She is currently a global communications consultant in Washington, DC. Prior to her consulting career…
New Year, New Crisis Plan
When was the last time you reviewed your crisis response plan? Whether they would admit or not, many organizations either do not have a crisis…
Influence Marketing: 4 Tools to Extend Your Social Reach
Social media marketing is an area that is constantly evolving. Staying ahead of the game – and the curve – can be as simple as…
Managing a New Type of Crisis
The year 2011 was a year filled with news about cyber attacks. In August of that year, one cyber hacking group released a video announcing…
“Wait, I have a great idea for a video!”
As a communications professional, I am fairly confident you are asked at least once or twice a week for your thoughts about a great video…
Global Perspectives: Building an Online Community
Welcome to the fifth edition of Global Perspectives featuring Elenice Tamashiro. Based in São Paulo, Brazil, Elenice Tamashiro has worked in the social entrepreneurship and…
Leading the Conversation
Last night I had dinner with a director of an organization who asked me to explain how Twitter could work for him. This was somewhat…
Your CEO on Twitter
Social media is a powerful tool to increase brand awareness and to lead conversations in your industry. The executive voice – the voice of your…
