How engaged are your employees with your brand, products, and services? Most senior executives would answer very engaged; however, the reality may be much different…
Motivating and Leading Virtual Teams
So, how’s your team? Are they motivated, engaged and able to excel while working virtually? Over the course of my career, I’ve had the opportunity…
The Rise of Brand Narcissism
“Mirror, mirror, on the wall, who’s the fairest of them all?” Pepsi – and now United – are the latest example of brands exhibiting evidence…
New Year, New Crisis Plan
When was the last time you reviewed your crisis response plan? Whether they would admit or not, many organizations either do not have a crisis…
The Growing Leadership Talent Gap
Do you have what it takes to be a global leader? A recent survey of 1,000 human resource professionals in eight countries found that one-third…
4 Key Elements of a Crisis Team
In assembling a crisis team to successfully guide your organization through a crisis, there are certain qualities that should stand out among candidates. Here are…
5 Tips for Creating an Effective Team
Over the past twenty years, I’ve had the opportunity to create and re-organize communications teams for global brands. Time and again the main issue was…
Turning Your Employees Into Brand Ambassadors
Employees can be your strongest brand ambassadors. In essence, you have a captured audience that lives your brand and is often just waiting for a…
How to Effectively Negotiate
Are you afraid to negotiate? Does your heart start racing and do you start to get that sick feeling in your stomach? Or maybe the…
Reviving Internal Communications
Do the words ‘internal” and “communications” make you want to cringe on the inside and roll your eyes when no one is looking? I once…
