World Children’s Day – 20 November 2020 By Sandra Coyle and Basanta Kumar Kar Do you remember when you were five years old? I…
Transforming Country Brands
“The most valuable thing a company owns is its position in the consumer’s mind. When you tamper with this position, you are asking for trouble….
Digital Promotion Beyond Borders
Earlier this week, I was approached by a non-profit organization seeking to raise visibility through impactful story telling on social media targeting audiences outside of…
Motivating and Leading Virtual Teams
So, how’s your team? Are they motivated, engaged and able to excel while working virtually? Over the course of my career, I’ve had the opportunity…
How to Lead in Times of Crisis
Nathaniel Schooler and I sat down again to revisit crisis communications during COVID-19. We discuss how to choose a leader and a crisis team that…
Is Influencer Marketing the Solution?
Recently, I had the opportunity to discuss the value of influencer marketing with a CEO seeking to expand brand visibility globally. This topic has come…
Building Global Visibility for Your Brand
PR and communications teams increasingly are pressured to own their brand’s earned media space beyond their borders to keep up with – and stand uniquely apart…
Starting Your Global Career
It is the one question I am often asked, “how did you start your global career?” After university, I was lucky to work for a…
When Apologies Backfire
What do architects and supermodels have in common? Beyond being generally approved of by the general public, they were the first to experience reputation damage in…
The Lion That Roared
By now, we all know the fate of Cecil the lion and the Internet firestorm that followed. As The Guardian put it: “Nous sommes Cecil”….
A Reality Check for Your Global Communications Strategy
When was the last time you took a hard look at your communication channels and compared the message and experience with your communications strategy? Are…
The Growing Leadership Talent Gap
Do you have what it takes to be a global leader? A recent survey of 1,000 human resource professionals in eight countries found that one-third…
The Branding Battle That’s Heating Up
In 2010, Philip Morris International sued the country of Uruguay for USD $25 million over the branding of cigarettes stating that Uruguay’s attempt to curb…
5 Essential Skills for Global Leadership
Development Dimensions International recently published their annual Global Leadership Forecast on trends worldwide and how countries compare. With more and more companies and organizations requiring…
2014: The Year of #Giraffegate
It’s been a rough year for giraffes (see: Something is Rotten in the State of Denmark). By now, many of you have seen the tweet…
Guest Post: Five Tips for Effective PR in Brazil
By Mauricio Bonas Mauricio Bonas is a journalist who has worked for some of the most influential Brazilian newspapers and is the founder and senior…
