Leadership is the one skill that has been on the minds of most of us over the past year. For communication professionals, the demands of…
Employee Engagement vs. Culture
How engaged are your employees with your brand, products, and services? Most senior executives would answer very engaged; however, the reality may be much different…
5 Elements to Consider Before Launching an Advertising Campaign
While working for a membership institute in Washington, DC, I had the opportunity to create and implement a 5-year advertising campaign with The Butler Brothers…
Transforming Country Brands
“The most valuable thing a company owns is its position in the consumer’s mind. When you tamper with this position, you are asking for trouble….
Questions to Ask a PR Agency
Selecting a public relations agency to support your brand’s visibility efforts can be challenging. In many ways, they will be an extension of your internal…
Motivating and Leading Virtual Teams
So, how’s your team? Are they motivated, engaged and able to excel while working virtually? Over the course of my career, I’ve had the opportunity…
How to Lead in Times of Crisis
Nathaniel Schooler and I sat down again to revisit crisis communications during COVID-19. We discuss how to choose a leader and a crisis team that…
The Rise of Brand Narcissism
“Mirror, mirror, on the wall, who’s the fairest of them all?” Pepsi – and now United – are the latest example of brands exhibiting evidence…
Starting Your Global Career
It is the one question I am often asked, “how did you start your global career?” After university, I was lucky to work for a…
New Year, New Crisis Plan
When was the last time you reviewed your crisis response plan? Whether they would admit or not, many organizations either do not have a crisis…
When Apologies Backfire
What do architects and supermodels have in common? Beyond being generally approved of by the general public, they were the first to experience reputation damage in…
6 Tips for Managing a Crisis
Managing a crisis is never easy and requires very strong leadership to lead everyone to a safe harbor. It also requires a close-knit, respectful and…
Your CEO on Social
Recently, Weber Shandwick released their Socializing Your CEO report which audits the online presence of CEOs globally. The audit found that CEOs are starting to engage…
Creating a Personal Brand
It’s probably the last thought you have – to create a personal brand strategy for yourself. But the world of work has changed and expanded…
The Growing Leadership Talent Gap
Do you have what it takes to be a global leader? A recent survey of 1,000 human resource professionals in eight countries found that one-third…
4 Key Elements of a Crisis Team
In assembling a crisis team to successfully guide your organization through a crisis, there are certain qualities that should stand out among candidates. Here are…
5 Essential Skills for Global Leadership
Development Dimensions International recently published their annual Global Leadership Forecast on trends worldwide and how countries compare. With more and more companies and organizations requiring…
5 Tips for Creating an Effective Team
Over the past twenty years, I’ve had the opportunity to create and re-organize communications teams for global brands. Time and again the main issue was…
Executive Media Training: Finding the Right Coach for Your CEO
Have you found the right media coach for your CEO? Nowadays, there are probably as many media trainers out there as there are lawyers. Finding…
How to Effectively Negotiate
Are you afraid to negotiate? Does your heart start racing and do you start to get that sick feeling in your stomach? Or maybe the…
