Earlier this week, I was approached by a non-profit organization seeking to raise visibility through impactful story telling on social media targeting audiences outside of…
5 Steps to Promote Your Cross-Platform Brand Story
Reprinted from PRNews Since I wrote 6 Steps to Create a Comprehensive PR Plan in 2014, the public relations and communications industry has gone through a…
Is Influencer Marketing the Solution?
Recently, I had the opportunity to discuss the value of influencer marketing with a CEO seeking to expand brand visibility globally. This topic has come…
5 Tips for Creating a Multilingual Digital Presence
Marina Monzeglio has over eight years of experience in digital communications. She is currently a global communications consultant in Washington, DC. Prior to her consulting career…
4 Questions to Consider Before Launching Your Personal Brand
Deciding to launch a personal brand into the marketplace can be an exciting moment and one that also comes with some anxiety and apprehension. The…
Launching a Marketing Campaign? Start With These 3 Steps
I recently had a conversation with a friend who runs an agency in the UK on the challenges of accurately identifying the right target market…
