Every CEO wants the cover of The New York Times, and a spot on CNN, but not all will get that in their lifetimes. I…
Managing Media in Multiple Countries
Are you responsible for expanding your company’s brand awareness through global media with a small staff and budget? Outreach to journalists in multiple countries needs to…
5 Elements to Consider Before Launching an Advertising Campaign
While working for a membership institute in Washington, DC, I had the opportunity to create and implement a 5-year advertising campaign with The Butler Brothers…
Questions to Ask a PR Agency
Selecting a public relations agency to support your brand’s visibility efforts can be challenging. In many ways, they will be an extension of your internal…
5 Tips for Becoming a Brand Spokesperson
Many of us in the public relations field coach others on how to be effective spokespeople but seldom have the opportunity to actually be a…
Building Global Visibility for Your Brand
PR and communications teams increasingly are pressured to own their brand’s earned media space beyond their borders to keep up with – and stand uniquely apart…
New Year, New Crisis Plan
When was the last time you reviewed your crisis response plan? Whether they would admit or not, many organizations either do not have a crisis…
Five Tips for Working with a PR Agency
Working with a public relations agency can help public relations professionals amplify and target their efforts more effectively. However, it can often times be a…
5 Tips for Getting Your Message Out in a Crisis
Keeping control of your message in a crisis situation can be challenging. Facts and misinformation fly fast and furious. Externally and internally the feeling is…
The Secret PR Tool: Mat Releases
Never heard of a mat release? You are not alone. It’s one of the lesser-known tools of the public relations trade. Once referred to as…
Want to Become a PR Pro? 4 Steps to Follow
What does it take to become the best of the best? This question came to mind as I was reading a biography on one famous…
Um, Uh, Like, Ya Know . . . Eliminating Filler Words from Media Interviews
Do you use filler words? You are not alone. Many of us are unaware how often we use filler words. Now US Ambassador to Japan,…
Executive Media Training: Finding the Right Coach for Your CEO
Have you found the right media coach for your CEO? Nowadays, there are probably as many media trainers out there as there are lawyers. Finding…
Pitching Journalists You Don’t Know
The following article was published by @PRNews on November 26, 2013. Approaching journalists you do not know to pitch coverage can often times be intimidating….
Global Perspectives: Lessons from a journalist
Welcome to the fourth edition of Global Perspectives featuring Cindy Shiner. Cindy Shiner has worked as a journalist for more than 20 years with a…
Becoming the Public Voice of Your Organization
Working with the media, to me, has always been the most favorite part of my job. I think it has to do with my beginnings….
Your Global Brand Reputation – Can it be Managed?
It can’t. I know. There are many agencies out there that will promise you to no end that it can. And making such a claim…
