While working for a membership institute in Washington, DC, I had the opportunity to create and implement a 5-year advertising campaign with The Butler Brothers…
Questions to Ask a PR Agency
Selecting a public relations agency to support your brand’s visibility efforts can be challenging. In many ways, they will be an extension of your internal…
New Year, New Crisis Plan
When was the last time you reviewed your crisis response plan? Whether they would admit or not, many organizations either do not have a crisis…
Five Tips for Working with a PR Agency
Working with a public relations agency can help public relations professionals amplify and target their efforts more effectively. However, it can often times be a…
A Reality Check for Your Global Communications Strategy
When was the last time you took a hard look at your communication channels and compared the message and experience with your communications strategy? Are…
Planning Your Communications Career
While having lunch with my niece last week in Boston, she had asked me many questions on entering into a communications career. Having just finished her…
Don’t Panic: How to Create a PR Plan
The following article appeared in PR Insider on May 19th. You’ve been asked to create a comprehensive public relations plan. Maybe a three-year or five-year…
