Every CEO wants the cover of The New York Times, and a spot on CNN, but not all will get that in their lifetimes. I…
5 Elements to Consider Before Launching an Advertising Campaign
While working for a membership institute in Washington, DC, I had the opportunity to create and implement a 5-year advertising campaign with The Butler Brothers…
Questions to Ask a PR Agency
Selecting a public relations agency to support your brand’s visibility efforts can be challenging. In many ways, they will be an extension of your internal…
5 Tips for Becoming a Brand Spokesperson
Many of us in the public relations field coach others on how to be effective spokespeople but seldom have the opportunity to actually be a…
Demystifying PR and Crisis Communications
Given the rapidly changing world we are now all experiencing, I have decided to share a podcast from March 2019 with Nathaniel Schooler who runs…
Building Global Visibility for Your Brand
PR and communications teams increasingly are pressured to own their brand’s earned media space beyond their borders to keep up with – and stand uniquely apart…
New Year, New Crisis Plan
When was the last time you reviewed your crisis response plan? Whether they would admit or not, many organizations either do not have a crisis…
When Apologies Backfire
What do architects and supermodels have in common? Beyond being generally approved of by the general public, they were the first to experience reputation damage in…
The Fiat Public Relations Campaign
We’ve all seen it – the Fiat travelling the streets of Washington and New York with the Pope waving from the back seat. I was…
Five Tips for Working with a PR Agency
Working with a public relations agency can help public relations professionals amplify and target their efforts more effectively. However, it can often times be a…
5 Tips for Getting Your Message Out in a Crisis
Keeping control of your message in a crisis situation can be challenging. Facts and misinformation fly fast and furious. Externally and internally the feeling is…
The Secret PR Tool: Mat Releases
Never heard of a mat release? You are not alone. It’s one of the lesser-known tools of the public relations trade. Once referred to as…
Don’t Panic: How to Create a PR Plan
The following article appeared in PR Insider on May 19th. You’ve been asked to create a comprehensive public relations plan. Maybe a three-year or five-year…
Want to Become a PR Pro? 4 Steps to Follow
What does it take to become the best of the best? This question came to mind as I was reading a biography on one famous…
Guest Post: Five Tips for Effective PR in Brazil
By Mauricio Bonas Mauricio Bonas is a journalist who has worked for some of the most influential Brazilian newspapers and is the founder and senior…
Executive Media Training: Finding the Right Coach for Your CEO
Have you found the right media coach for your CEO? Nowadays, there are probably as many media trainers out there as there are lawyers. Finding…
Something is Rotten in the State of Denmark
The public relations disaster that started at a zoo and spread to a country. By now, we all know the story. An 18-month-old giraffe named…
Pitching Journalists You Don’t Know
The following article was published by @PRNews on November 26, 2013. Approaching journalists you do not know to pitch coverage can often times be intimidating….
