Every CEO wants the cover of The New York Times, and a spot on CNN, but not all will get that in their lifetimes. I…
Digital Promotion Beyond Borders
Earlier this week, I was approached by a non-profit organization seeking to raise visibility through impactful story telling on social media targeting audiences outside of…
New Year, New Crisis Plan
When was the last time you reviewed your crisis response plan? Whether they would admit or not, many organizations either do not have a crisis…
Your CEO on Social
Recently, Weber Shandwick released their Socializing Your CEO report which audits the online presence of CEOs globally. The audit found that CEOs are starting to engage…
Harnessing the Power of Social Media
Last month, as a keynote speaker at CSC’s 2015 Conference, I spoke to an audience of teachers on how to harness the power of social…
A Front Row Seat to Your Brand
Social media. We are all using it daily. There is nothing like the rush of increasing likes and follows. But what if you are global?…
Building the Brand of You
Have you thought of building your own personal brand? In many ways, you already have one. You’ve established a presence online and have been posting…
Influence Marketing: 4 Tools to Extend Your Social Reach
Social media marketing is an area that is constantly evolving. Staying ahead of the game – and the curve – can be as simple as…
Top 3 Content Apps
Struggling to find content to share with your social media followers and more ways to share your own content? One of the hardest parts of…
2014: The Year of #Giraffegate
It’s been a rough year for giraffes (see: Something is Rotten in the State of Denmark). By now, many of you have seen the tweet…
Managing a New Type of Crisis
The year 2011 was a year filled with news about cyber attacks. In August of that year, one cyber hacking group released a video announcing…
Leading the Conversation
Last night I had dinner with a director of an organization who asked me to explain how Twitter could work for him. This was somewhat…
Your CEO on Twitter
Social media is a powerful tool to increase brand awareness and to lead conversations in your industry. The executive voice – the voice of your…
