Whether you want to sell a product to a client or sell a marketing campaign to your boss, storytelling is the single most powerful way…
Transforming Country Brands
“The most valuable thing a company owns is its position in the consumer’s mind. When you tamper with this position, you are asking for trouble….
Digital Promotion Beyond Borders
Earlier this week, I was approached by a non-profit organization seeking to raise visibility through impactful story telling on social media targeting audiences outside of…
Making a Presentation? 5 Tips to Eliminate Nerves
Do you have a presentation on the horizon? Do you feel prepared? Are you anxious? It’s normal to be slightly anxious and nervous prior to…
