Leadership is the one skill that has been on the minds of most of us over the past year. For communication professionals, the demands of…
Managing Media in Multiple Countries
Are you responsible for expanding your company’s brand awareness through global media with a small staff and budget? Outreach to journalists in multiple countries needs to…
5 Tips for Becoming a Brand Spokesperson
Many of us in the public relations field coach others on how to be effective spokespeople but seldom have the opportunity to actually be a…
Motivating and Leading Virtual Teams
So, how’s your team? Are they motivated, engaged and able to excel while working virtually? Over the course of my career, I’ve had the opportunity…
How to Lead in Times of Crisis
Nathaniel Schooler and I sat down again to revisit crisis communications during COVID-19. We discuss how to choose a leader and a crisis team that…
Building Global Visibility for Your Brand
PR and communications teams increasingly are pressured to own their brand’s earned media space beyond their borders to keep up with – and stand uniquely apart…
5 Tips for Creating a Multilingual Digital Presence
Marina Monzeglio has over eight years of experience in digital communications. She is currently a global communications consultant in Washington, DC. Prior to her consulting career…
New Year, New Crisis Plan
When was the last time you reviewed your crisis response plan? Whether they would admit or not, many organizations either do not have a crisis…
Five Tips for Working with a PR Agency
Working with a public relations agency can help public relations professionals amplify and target their efforts more effectively. However, it can often times be a…
A Reality Check for Your Global Communications Strategy
When was the last time you took a hard look at your communication channels and compared the message and experience with your communications strategy? Are…
Your CEO on Social
Recently, Weber Shandwick released their Socializing Your CEO report which audits the online presence of CEOs globally. The audit found that CEOs are starting to engage…
The Secret PR Tool: Mat Releases
Never heard of a mat release? You are not alone. It’s one of the lesser-known tools of the public relations trade. Once referred to as…
Turning Your Employees Into Brand Ambassadors
Employees can be your strongest brand ambassadors. In essence, you have a captured audience that lives your brand and is often just waiting for a…
Um, Uh, Like, Ya Know . . . Eliminating Filler Words from Media Interviews
Do you use filler words? You are not alone. Many of us are unaware how often we use filler words. Now US Ambassador to Japan,…
“Wait, I have a great idea for a video!”
As a communications professional, I am fairly confident you are asked at least once or twice a week for your thoughts about a great video…
Managing the Self-Appointed Communications Expert
Let’s talk about the elephant in the room – those within your organization who unintentionally or intentionally try to undermine your work and the work…
Filling the Void in the Absence of Strategy
I think all of us at least once in our careers have come across those large PowerPoint strategy decks with endless boxes, value chains, diagrams…
