In 2010, Philip Morris International sued the country of Uruguay for USD $25 million over the branding of cigarettes stating that Uruguay’s attempt to curb…
Creating Your Brand Story
Many of us think we have a good brand story. We have the websites, the videos, and the social media channels all working for us….
Building the Brand of You
Have you thought of building your own personal brand? In many ways, you already have one. You’ve established a presence online and have been posting…
Influence Marketing: 4 Tools to Extend Your Social Reach
Social media marketing is an area that is constantly evolving. Staying ahead of the game – and the curve – can be as simple as…
Ghosts, Goblins and Image Makeovers
Are you planning to dress up for Halloween? Many of us are. For one night, we have an opportunity to make ourselves into someone we…
4 Key Elements of a Crisis Team
In assembling a crisis team to successfully guide your organization through a crisis, there are certain qualities that should stand out among candidates. Here are…
5 Essential Skills for Global Leadership
Development Dimensions International recently published their annual Global Leadership Forecast on trends worldwide and how countries compare. With more and more companies and organizations requiring…
Rebranding to Rebuild Trust
Most companies undertake a rebranding when strategies change, product lines are revamped or as a natural part of a company’s evolution. Some are forced to…
5 Tips for Creating an Effective Team
Over the past twenty years, I’ve had the opportunity to create and re-organize communications teams for global brands. Time and again the main issue was…
Top 3 Content Apps
Struggling to find content to share with your social media followers and more ways to share your own content? One of the hardest parts of…
2014: The Year of #Giraffegate
It’s been a rough year for giraffes (see: Something is Rotten in the State of Denmark). By now, many of you have seen the tweet…
Don’t Panic: How to Create a PR Plan
The following article appeared in PR Insider on May 19th. You’ve been asked to create a comprehensive public relations plan. Maybe a three-year or five-year…
Want to Become a PR Pro? 4 Steps to Follow
What does it take to become the best of the best? This question came to mind as I was reading a biography on one famous…
Turning Your Employees Into Brand Ambassadors
Employees can be your strongest brand ambassadors. In essence, you have a captured audience that lives your brand and is often just waiting for a…
Guest Post: Five Tips for Effective PR in Brazil
By Mauricio Bonas Mauricio Bonas is a journalist who has worked for some of the most influential Brazilian newspapers and is the founder and senior…
Is Your Job Getting You Down?
“You have to do what you dream of doing even if you are afraid.” – Arianna Huffington Over the past several weeks, I’ve had a…
Um, Uh, Like, Ya Know . . . Eliminating Filler Words from Media Interviews
Do you use filler words? You are not alone. Many of us are unaware how often we use filler words. Now US Ambassador to Japan,…
Executive Media Training: Finding the Right Coach for Your CEO
Have you found the right media coach for your CEO? Nowadays, there are probably as many media trainers out there as there are lawyers. Finding…
Managing a New Type of Crisis
The year 2011 was a year filled with news about cyber attacks. In August of that year, one cyber hacking group released a video announcing…
Something is Rotten in the State of Denmark
The public relations disaster that started at a zoo and spread to a country. By now, we all know the story. An 18-month-old giraffe named…
