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How to Effectively Negotiate

Are you afraid to negotiate? Does your heart start racing and do you start to get that sick feeling in your stomach? Or maybe the…

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  • Digital Strategy
  • Strategy

“Wait, I have a great idea for a video!”

As a communications professional, I am fairly confident you are asked at least once or twice a week for your thoughts about a great video…

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  • Leadership

Advice from a CEO

One of the best pieces of advice I’ve ever received was from one of my former CEOs. I had just been through a particularly rough…

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  • Digital Strategy
  • Global Perspectives

Global Perspectives: Building an Online Community

Welcome to the fifth edition of Global Perspectives featuring Elenice Tamashiro. Based in São Paulo, Brazil, Elenice Tamashiro has worked in the social entrepreneurship and…

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  • Media
  • PR

Pitching Journalists You Don’t Know

The following article was published by @PRNews on November 26, 2013. Approaching journalists you do not know to pitch coverage can often times be intimidating….

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  • Career
  • Leadership
  • Strategy

Managing the Self-Appointed Communications Expert

Let’s talk about the elephant in the room – those within your organization who unintentionally or intentionally try to undermine your work and the work…

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  • Digital Strategy
  • Social Media

Leading the Conversation

Last night I had dinner with a director of an organization who asked me to explain how Twitter could work for him. This was somewhat…

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  • Digital Strategy
  • Leadership
  • Social Media

Your CEO on Twitter

Social media is a powerful tool to increase brand awareness and to lead conversations in your industry. The executive voice – the voice of your…

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  • Global Perspectives
  • Media

Global Perspectives: Lessons from a journalist

Welcome to the fourth edition of Global Perspectives featuring Cindy Shiner. Cindy Shiner has worked as a journalist for more than 20 years with a…

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  • Media

Becoming the Public Voice of Your Organization

Working with the media, to me, has always been the most favorite part of my job. I think it has to do with my beginnings….

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  • Global Perspectives

Global Perspectives: Communicating Donor-Funded Projects

Welcome to the second edition of Global Perspectives featuring Samar Roy, CEO of Media Professionals Group in Dhaka, Bangladesh. Samar Roy is the CEO of…

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  • Leadership
  • Strategy

Filling the Void in the Absence of Strategy

I think all of us at least once in our careers have come across those large PowerPoint strategy decks with endless boxes, value chains, diagrams…

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  • Global Perspectives

Global Perspectives: To ‘rear’ or to ‘raise’, that is the question!

Welcome to the Global Perspectives series! Over the next several Wednesdays, communications professionals from around the world will be providing their advice on communicating internationally…

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  • Employee
  • Internal Comms

Reviving Internal Communications

Do the words ‘internal” and “communications” make you want to cringe on the inside and roll your eyes when no one is looking? I once…

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  • Branding
  • Celebrities

Enhancing Your Brand with Celebrity Ambassadors

As a new arrival to the bright lights and big city of New York in the late 90s, I worked as a consultant with the…

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  • Branding
  • Media

Your Global Brand Reputation – Can it be Managed?

It can’t. I know. There are many agencies out there that will promise you to no end that it can. And making such a claim…

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The Secrets to Creating a Successful Communications Strategy Toolkit PDF

Learn the secrets to creating a successful communications strategy.

My toolkit is a five-step guide to effectively develop the right strategy and plan for your organization right now. Written for communications professionals, it can also easily be applied across functions and geographies.

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